5 Top SEO Tips For Better Local Search Results

Most small businesses don’t need to compete in search results on a national scale, with very generic search terms such as “car insurance” or “furniture”, small businesses would get much better results, and a much bigger ROI, if they targeted their actual audience, which is most commonly, the audience in their surrounding area.

For example, John, the local plumber, has a small brochure style website and wants to rank better in search engine results. He would spend a small fortune, and not really get anywhere if he were to go after the search term “plumber”, or “local plumber”. However, if he were to go after the much more targeted keywords of “plumber in townname”, he would spend much less, and get faster, and much better results, as he is only competing with other websites targeting those keywords, within a particular town, as opposed the rest of the country.

Below are 5 of the many methods we use to optimise a website for local search results.

1. Keyword Optimisation

Your website is what portrays you online, so it is important to ensure that it is getting the right message across, to both the user and the search engines, making sure your content has the correct keyword usage will do this.

The Domain Name – At the very least, this should have your business name in it, if you do only work locally, then having the area in there would be even better.

Page Titles – Make sure that each page has your business name, locations covered, and the service that you offer.

Meta Tags and Descriptions – These are still used in SEO, so making sure the content is relevant is very important

Content – Mention your area in your content, mention areas you have worked in, or can work in, you could even have a page dedicated to your local area, talking about things that people can do, link to the areas website etc. It will just reinforce the fact that you are from that area to search engines.

2. Contact Information

It is essential that you not only put your contact information on the home page and contact us page, but on all the web pages you have. The most common place is the footer, ensuring this information is on each and every page, will benefit you a great deal. By contact information, we mean business name, address and telephone numbers

3. Local Listings

This ranges from the free local directory websites, to review based sites such as Free Index. Having as many of these, pointing back to your website, and with all your business information on will only reassure the search engines that your website is relevant for a particular set of services, for a particular area.

It is important to ensure these are also kept up to date, make sure there are some photos in the listing, with information, preferably different for each site, about your company, its location and what it does.

4. Reviews

Promote them, ask your customers to go online and leave a review for you, if you have done a good job for them, and they are happy, they won’t have a problem spending 10 minutes online telling other people about it. Whether it is sending you an email for you to upload to a ‘Testimonials’ page on your website, or on websites as previously mentioned, like Free Index, Google local listing reviews, and any other that you may be on.

Once you start getting reviews, reply to them, good or bad, it is important that when new potential customers are looking at these review websites, that they can see your are an active user, and you take pride in your work. But don’t get into a slagging match with anyone over bad reviews, it happens, a lot more people are going to go online to bad mouth a company than to praise them, so leave a polite message with your side of the story, and leave it at that. If it is particularly offensive, or incorrect, or even fake, most listing websites will have a way to report these, and with enough evidence, they will be removed.

5. Social Media

You’ve heard of them all, Twitter, Facebook, Instagram; they are not just for youngsters telling the world what sandwich they have just had. They are perfect for small companies to make a good name for themselves in the local area, keep your pages regularly updates, new photos, blog posts, general statuses, get friends and family to share, and it is surprising how it will spread from there. You will probably also get an increase of enquiries through this outlet, we find a lot of people prefer sending a quick message online than to phone someone, so make sure you keep check of these.

8 Ways To Improve Page Rank On Search Engines

As a website owner, you need to be bothered about increasing page ranks on search engines. The plain reason is because if your company does not feature at the top of search results, you’re losing out on a lot of potential revenue. Google, Yahoo and Bing are the major search engines you need to be bothered about. You cannot pay your way up, but you can definitely work your way up by paying attention to the key components search engines consider when updating their search page rankings.

Listed are 8 strategies to improve your website’s page rank.

The first strategy involves making your website a resource of well-written and informative content. In the bid to save time and money, many post rehashed content to their site. This is not recommended as conduits have measures in place to detect duplicate content and such content is not ranked high.

The second strategy is based on a very crucial aspect of Search Engine Optimization. It includes choosing appropriate keywords. Keywords are phrases website surfers use when browsing the internet for information. You can get a list of keywords relevant to your niche along with their popularity by using keyword research tools.

The third strategy is related to the topic of keyword use. One tends to use the most popular keywords when creating website content. A wise strategy is to rank your website for popular key phrases as well as long-tail keywords. This is because long-tail keywords are less competitive than the popular ones and therefore can help improve your website’s page rank if distributed well across the site content.

Relevance is another aspect search engines focus on when ranking websites and this is the fourth strategy. By relevance we mean, you should write on topics relevant to your niche as well as topics being discussed in newspapers and discussion forums. You should also update your site from time to time.

The fifth strategy includes creating back links to your site. You can link to quality sites, especially those that rank higher than your own. In exchange, you can have other sites link to your site. However again, the sites should be relevant. When web crawlers crawl a particular site, they crawl the main site as well those linked to it. Avoid building too many links to your site at a time. You can restrict it to 5 or 10 rich anchor text links. The main ones can be the anchor text you are ranking for while the others can be variations of the primary key phrase.

The sixth strategy includes creating back links by posting content to article directories. Article directories rank well. They also see a good amount of traffic. In addition to getting links from articles directories, try to find other sources for quality links. It could be other blogs, websites or discussion forums.

The seventh strategy is about keyword density. Using the right keywords will boost page rankings but stuffing too many of them into your content can work the opposite.

The eight strategy on our list recommends leveraging the power of social media to boost page ranks for your business. Search Engines particularly Google have started taking into account social media popularity, the number of “Likes, Shares and +1′s” a website has received, when ranking pages. You should build a profile with at least Facebook, Twitter and Google+. You can social media buttons on your site and promote your content and products on these social platforms.

12 Ways For Effective Google Marketing Strategies

1. Marketing errors and their corrections, telling your friends and family members about your new online marketing campaign is an expected strategy for your Google ads. You may want to add other seasonal human interest stories in a blog article, to draw in buyers who are interested in your topic. You will need to find a unique way that a buying patron needs your product or service. Adding a human interest story, along with your neighborhood stories, is an effective advertising strategy.

2. Marketing strategies for Google use an additional Google engine process. You and your new business will need to include search engine statistics and methods, in order to make this type of marketing effective. Your website is a critical source of information that sends out messages to your buying public. A web page needs to have relevant and linkable content on each page. Your online pages need to be found by a Google search robot, looking for good content. Your title tag is the second most important on-page factor for your search engine campaign. Your URL is used to determine the relevancy of your company’s web page by today’s search engines.

3. Be sure to follow your new advertiser’s guidelines. Marketing strategies for Google use AdSense as an effective alternative for a new online company. You can, however, find that your AdSense account is not making the money that you want it to because you need to project your new information out to a buying public. Google is interested in new visitors who are buying your products or who are ready to buy. Be sure that the visitors, who read your online pages, are viable and ready to purchase.

4. Custom channels are important to use. Most traffic today, that uses marketing strategies for Google, is coming from a mainstream. Popular products that are trending seem to sell easily online. Custom channels often use branding strategies and product analysis in order to send the important buyers to a website. Market research with custom channels chooses data that impacts a business or industry. Details about what is going on now are used to create a buying trend.

5. Keywords are important for an SEO campaign. Choosing a keyword that is not trending may be an error. Keyword research indicates that the right strategic focusing will bring in high return activities. Ranking your marketing keywords is an important method that can produce a profitable return. Choosing the wrong marketing keywords can mean that your website will not be found by a buying patron.

6. Indexable content is critical for online marketing strategies for Google. Images and flash files on your website need to be in HTML text format. Non-text content is frequently ignored by search engine spiders. Be sure that your Java applets are in text on your page.

7. You can provide your search engine robots information that is displayed in a descriptive form. Visual content can have its own transcript added along side of a video production, for example. Search boxes can be supplemented with a navigation.

8. Your marketing strategies for Google need to be written for your target audience and for people. Headlines are important to use, since most Internet readers use these as guidelines for what they are looking for. Be sure that your interest-catching headlines are about information that matters to a modern audience. Your product may be a good one, but a modern audience needs to be interested in it.

9. Your product information needs to be clearly presented. Online buyers today are looking for a specific product and usually have little extra time to look at other options. Relevancy is an important part of each advertising element today.

10. Social media has become a central part of most online marketing plans. Be sure that your viral marketing strategy is attractive and can increase client and product loyalty. Word of mouth is critical for a social media campaign success.

11. Online activity is centering around the top social media platforms today. Reaching new clients will need to include Facebook, Twitter, LinkedIn and Google+. Be sure to include these groups of buyers in your marketing strategies for Google.

12. Undercover marketing can be used that provides a viral message as a page, for example. An email advertiser can add your link as an investigation, for example, to draw traffic to your site.

Best Practices of SEO to Increase ROI

>> Off Page Optimization: Techniques and systems used to fabricate the measure of visitors to a webpage by getting a high-situating circumstance in the indexed page of a web search tool (SERP) – including Google, Bing, Yahoo and other web crawlers.

At the point when a webpage connects to some other page, it’s known as a backlink. Quality of backlinks is as follows:

High Domain Authority
Trustful
Do-follow/No-follow attributes.
>> On Page Optimization: On-page SEO is the act of optimizing singular pages with a specific end goal to rank higher and acquire more important movement in web crawlers. On-page implies to both the substance and HTML source code of a page that can be streamlined.
On page Optimization focuses on content and structure of a website. It includes:

>> Meta Title

>> Meta Tags

>> Meta Description

>> Navigation of Page

Best Practices of SEO are as follows:

The Content
The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful for the end user. Proper & useful information must be added to avoid confusion as content is the important part of SEO. Avoiding technical words/sentences allows the engagement of end user on the webpage.
Meta-Title
Meta title of your page gives searchers and web search tools a short representation of your webpage. From a SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.
Meta-Description
Meta description, in short, is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.
Inter linking
From an EO point of view, internal liking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get good amount of authority. Over optimizing the page lessens the authority of the page.
The Headings

to

represents heading tags in HTML.

tag refers to main heading tag. The

must be unique and should be exactly one on each page. It should contain at least one targeted keyword.

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